1 Bed · Canary Wharf
Canary Wharf · London E14
The John Cabot
A Thames-view one-bedroom above Cabot Square, Canary Wharf
From £427 / night
Show RatesPrivate Sporting Journeys in London
London’s greatest sporting moments, personally curated
Stay in one of our London serviced apartments and experience the Premier League, Arsenal in Europe, the NFL and the capital’s defining sporting occasions through a journey designed around you.
We are a London serviced-apartment company, not a ticket seller. Seating and hospitality are sourced per enquiry and confirmed in writing, with the provider named, before you commit to anything.
Photography to follow
Guests arriving in London for a sporting weekend, or an evening stadium exterior. Licensed editorial imagery only, no club or competition marks.
Landscape 16:9 · minimum 1600 × 900px
Your Personal London Concierge
Start planning in a private conversation
Tell our concierge when you are visiting, who is travelling and which occasion you would like to attend. It will help shape the stay and pass your requirements to the team.
You are speaking with an AI assistant. It can recommend and gather requirements, but it cannot hold tickets or confirm availability. Prefer a person? Send a written enquiry instead.
AI Concierge
Live
Welcome to Luxury Experience. I can help you plan a London stay and the sporting occasion around it. May I begin by asking when you intend to visit London?
Real AI · Conversations are saved on this device
Your London Residence
A serviced apartment at the heart of your experience
Your London experience begins with the right place to stay. A serviced apartment gives you a separate living room, a kitchen and a front door of your own, which matters more than it sounds when you are travelling as a family, or returning at midnight from a stadium with children in tow.
We own and operate every residence ourselves, in Canary Wharf. From your apartment we coordinate the rest: airport arrival, private transport, dining, sporting hospitality and whatever else the visit calls for.
Availability, minimum stay and pricing are confirmed individually for your dates.
How it comes together
One London stay, personally coordinated
An illustrative journey. The exact arrangements depend on availability and the services you choose.
01
Arrive
A private airport transfer and a considered welcome to London, where requested.
02
Settle in
Check into a serviced apartment chosen for your group, your dates and where you want to be.
03
Experience London
Dining, culture, shopping or quiet time, arranged around your interests rather than a fixed programme.
04
Attend the event
Travel to the stadium with seating or hospitality sourced and confirmed in writing beforehand.
05
Return in comfort
Back to the space and privacy of your own apartment, not a hotel lobby at midnight.
More than a ticket
The match is only the beginning
Anyone can sell you a seat. The difficult part of an international sporting trip is everything around it: getting from Heathrow to an apartment that suits your party, eating well before a 20:00 kick-off, and getting home afterwards without standing in a queue with sixty thousand other people.
That coordination is the service. Your itinerary may bring together the apartment, seating or hospitality, transfers, dining and a London programme, and all of it is designed around you and confirmed before booking.
A serviced apartment
One, two or three bedrooms, chosen for your group and your dates.
Seating or hospitality
Sourced per enquiry through established providers and confirmed in writing.
Airport welcome
Meet and greet on arrival, where requested.
Private chauffeur
For the stadium, dinner, or the whole visit.
Matchday transfers
Timed around kick-off and the return, which is the part most people underestimate.
Dining
Reservations before and after, at the standard the occasion deserves.
A London itinerary
Culture, shopping or quiet days, built around your interests.
Family arrangements
Cots, connecting space, and plans that work for children and grandparents alike.
Accessibility
Step-free routes, seating requirements and dietary needs, arranged in advance.
One point of contact
The same desk from first enquiry to departure.
Every itinerary is individually designed. Inclusions, availability and pricing vary by event, and nothing is confirmed until it is confirmed in writing.
Featured experiences
Where London’s sporting year is decided
Premier League
Journeys built around selected London fixtures. Matchday settings from premium seating to hospitality with dining, chosen to suit couples, families or corporate guests.
Fixtures and kick-off times move for broadcast. We confirm before you book.
Arsenal in Europe
Arsenal are London’s only club in the 2026/27 Champions League. European nights at the Emirates have an atmosphere the league rarely matches.
Opponents and dates follow the league-phase draw on 27 August 2026.
NFL London
Three international-series games across October at Tottenham Hotspur Stadium and Wembley. A natural fit for American visitors, families and corporate groups.
All three 2026 fixtures are confirmed. Kick-off 14:30 BST.
The London calendar
Tennis, rugby, cricket and boxing across the capital, including the Laver Cup’s return to The O2 in September.
Availability varies considerably by event and category.
London, August to December 2026
Four occasions worth travelling for
Fixtures and kick-off times can change, particularly for broadcast. All details below were checked against official sources on 2 August 2026.
Premier League opening night
Arsenal v Coventry City
Friday 21 August 2026, 20:00 BST
Emirates Stadium, London N5
The first match of the 2026/27 season, with the champions at home to a newly promoted side. An opening night carries an atmosphere that a mid-season fixture does not.
Register Your InterestLaver Cup London
Team Europe v Team World
25–27 September 2026
The O2, London SE10
Three days of team tennis returning to The O2. Twelve matches, an indoor arena, and a format that rewards staying for the whole weekend rather than a single session.
Register Your InterestNFL London Games
Three fixtures across October
4, 11 and 18 October 2026
Tottenham Hotspur Stadium and Wembley
Colts v Commanders and Eagles v Jaguars at Tottenham, then Jaguars v Texans at Wembley. Three consecutive Sundays, which suits a longer stay built around more than one game.
Register Your InterestArsenal’s European nights
UEFA Champions League league phase
September–December 2026
Emirates Stadium, London N5
Arsenal are the only London club in this season’s Champions League. Home opponents and dates are set by the league-phase draw on 27 August 2026, after which we can confirm specific fixtures. Register your interest now and we will come back to you with the calendar.
Register Your InterestShapes of visit
Three ways to experience it
Pricing depends on the event, group size, hospitality category, accommodation, transport and the services requested. We quote individually rather than publishing packages that would not survive contact with your actual dates.
The Matchday
A single, well-run day: seating or hospitality, transfers timed to kick-off, and dinner arranged either side.
Best for guests already staying in London
The Weekend
Two or three nights in a serviced apartment with the event at its centre, and London arranged around it.
Our most requested shape of visit
The Private Commission
A longer or more complex programme for families, corporate groups and guests with particular requirements.
Price on application
Straight answers
What we are, and what we are not
Sporting hospitality is an area where guests are routinely misled, so it is worth being plain about how this works.
We are a serviced-apartment company.
Accommodation and guest services are what we own and operate. The sporting arrangements are coordinated around your stay.
We are not an official hospitality provider.
We do not hold official or authorised status with any club, league or competition, and we will never suggest otherwise.
Seating is sourced per enquiry.
We approach established providers for your specific event and category. You will be told who is supplying it and on what terms before you book.
Nothing is held until it is confirmed.
An enquiry, whether through the concierge or the form, is a request. It does not secure an apartment, a seat or a price.
Fixtures move.
Football dates and kick-off times change for broadcast. We plan around it and tell you as soon as we know.
Take travel insurance.
For any trip built around a fixed date, and especially a sporting one, we recommend it without reservation.
Who we look after
Guests we plan for
- Couples
- Families
- Multigenerational groups
- Friends travelling together
- Corporate hosts
- Private clients
- Family offices
- Travel advisers and concierges
Questions
Before you enquire
Do you sell match tickets?
No. We are a London serviced-apartment and guest-services company. Where you would like to attend an event, we source seating or hospitality through established providers on your behalf, and confirm exactly what is offered, by whom, and at what price before you commit to anything.
Is the hospitality official?
We do not describe ourselves as an official or authorised hospitality provider, because we are not one. Each enquiry is sourced individually, and we will tell you which provider is supplying the seating or hospitality and on what terms before any booking is made.
Do I have to book an apartment to use the service?
No. Serviced apartments are our core business and most guests stay with us, but if you already have accommodation in London we are happy to help with the sporting and concierge arrangements alone.
Can you arrange five-star accommodation instead?
Our own residences are serviced apartments rather than hotel rooms, which is usually the point: more space, separate living areas, a kitchen, and far better value across several nights. If a hotel genuinely suits you better, say so and we will be honest about it.
Can you organise flights?
We do not book scheduled flights. We do arrange private aviation through our charter desk, and airport transfers for guests arriving on their own arrangements.
Can you support families travelling with children?
Yes. Our two-bedroom residence sleeps up to seven, and we can arrange cots, early check-in where the calendar allows, and plans that account for children and grandparents in the same party.
Can you help with accessibility or dietary requirements?
Tell us early and we will build them into the arrangements rather than working around them afterwards. Step-free routes, accessible seating and dietary needs all take lead time to do properly.
When should we book?
For NFL London and opening-weekend football, as early as you can: London accommodation tightens months ahead for those dates. For most other fixtures, six to eight weeks is comfortable.
Can event dates and kick-off times change?
Yes, and they frequently do. Football fixtures move for broadcast, sometimes at a few weeks’ notice. We plan for it, and we will tell you as soon as we know.
What happens if an event is postponed?
The terms depend on the provider supplying the seating or hospitality, and we will set those out in writing before you book rather than after. Your accommodation booking is governed separately by our own cancellation terms.
Should I take out travel insurance?
Yes. We recommend it for any international trip built around a fixed date, and particularly for one built around a sporting fixture that can move.
Can my travel adviser or concierge contact you?
Certainly. We work with advisers, family offices and hotel concierge teams, and are happy to deal with you directly on your client’s behalf.
Plan your experience
Your London residence. Your sporting experience. One enquiry.
Tell us when you are coming, how you would like to stay and which occasion you want to experience. Every request is personally reviewed, and availability and pricing are confirmed before any booking is made.
Your London sporting story starts here
Tell us what you would love to experience. We will consider the event, the journey and every detail in between.